Research methodology

The Datamonitor Group offers clients a practical path to competitive advantage by providing reliable business data, insight and recommendations based on sound research methodologies.

Quality Data

With the Datamonitor Group you can be confident you are receiving:

  • Reliable, useful and actionable data that is easy to access, use and reference in your business planning
  • Data that has been collected through transparent, traceable and auditable research methods 

Our insight is built on high quality data your business can rely on.  We understand that business decisions must be based on robustly sourced and citable data.  Working with a leading audit company, we have developed a research methodology that guarantees sound planning and management of the research process, and rigorous control of the quality of our research at all stages.  We are therefore confident that our results can be consistently traced and audited. 

Our major databases are supported by dedicated teams and authoring tools.  Sophisticated technology and techniques are used to collect our proprietary data, and all our staff are trained in best practice to ensure the integrity of our methodology. 

Expert Analysis

We offer our clients strong recommendations and advice based on thorough and logical research and analysis.  Our analysts seek a wide variety of factual inputs including statistics, surveys, and interviews, upon which to base their work.  They are trained to sift these sources with a variety of standard and proprietary analytic techniques.  Ongoing training and continuing professional development is a key part of our analyst team philosophy.

Expert interviews with leading industry participants and peer reviews are extensively employed to challenge and stimulate thinking.  Our analysts are trained in systematic pyramid writing techniques which guarantee that the presentation of research is conclusion oriented, strongly supported and with clear underlying argument structure.  This ensures our reports are easy for our clients to access and use. 

Our research and analysis provides you with:

  • A thorough and well reasoned coverage of your industry
  • An independent point of view that encompasses the whole picture
  • Clear conclusions and actionable recommendations
  • Information that is well presented and most importantly easy to use in your business

Independent Opinion

At the Datamonitor Group we acknowledge and understand the market consensus view, but we are not afraid to oppose it if necessary.  Our analysts know that our clients value honest opinion and we deliberately seek out areas where we lead mainstream thinking, rather than follow it.  Our clients can expect to be engaged and challenged by our views, and will find them well argued and well supported.  Clients may not always agree with what our analysts say, so we are always happy to engage directly with them to discuss our findings.   

Our analysts:

  • Are unafraid to challenge conventional wisdom and established solutions to ensure that our clients receive a rounded, well-researched viewpoint
  • Offer view points and opinions that often stimulate debate and promote innovation amongst  your management team
  • Provide new thinking on the latest and most important issues affecting your business