Zara’s online store to become highest selling Inditex ‘branch’ says Verdict Research
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2 September 2010 | Published by Verdict
Today, the world’s largest clothing retailer, Inditex, officially entered into the fray of online fashion retail, with the launch of Zara online in six core European markets – France, Germany, Italy, Portugal, Spain and the UK.
Verdict expects Zara’s online sales to quickly surpass the average sales of a typical Zara store as the convenience and immediacy of the online channel will make it the first port of call for Zara customers to access the latest fashion from the popular clothing chain.
Simon Chinn, retail consultant at Verdict Research comments: “Zara’s core customer base is a tech savvy bunch epitomised by its over 4.5 million fans on facebook and its highly popular iPhone app, which has been downloaded more than 3.5 million times. There is clearly demand for Zara product online.”
Far from cannibalising its physical store sales, Chinn believes the online channel will comfortably complement its extensive store estate adding an extra level of service for its customers. “Zara Online will offer the same prices and ranges as its physical stores and its lenient returns policy will extend to online orders, allowing customers to return goods purchased online to stores.”
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Further Information
Simon Chinn is available for comment
More information is available from the Datamonitor Group Media Team. Please contact Mary Vingoe on +44 161 238 4082 or mvingoe@datamonitor.com.
About Verdict
Verdict Research is the leading authority on UK and European retail markets. Our research publications, consultancy services and news bulletins offer unparalleled analysis on a large variety of retail sectors, issues, geographies and demographics.
Verdict is part of the Datamonitor Group.
About Datamonitor
Datamonitor is a leading provider of online database and analysis services for key industry sectors. We help our clients, 5000 of the world's leading companies, to address complex strategic issues. Through our proprietary databases and wealth of expertise, we provide clients with unbiased expert analysis and in-depth forecasts for seven industry sectors: Automotive, Consumer Packaged Goods, Energy, Financial Services, Pharmaceuticals and Healthcare, Technology, Transport and Logistics.
