Press releases

IT spending will rise – but not rebound – in 2010

Send to a colleague

Your name

Colleague Email (Invalid)



9 March 2010 | Published by Ovum

Global IT expenditure is expected to rise slightly this year for the first time since the onset of the global economic downturn, according to industry analyst Ovum. A survey of IT decision makers revealed that one third expect their budgets will increase in 2010. Despite this cautious optimism, there are signs that CIOs do not yet view IT as an engine for growth and that 2010 will mostly be a year of reckoning.

CIO attitudes towards IT spending vary by country and vertical industry, yet some important commonalities have emerged.

  • The rising sentiment that the global economy is starting to show signs of recovery is having a positive impact on planned IT budgets in 2010.
  • The perception gap between forecast and actual changes in IT expenditure has widened.
  • IT spending trends vary wildly by region, yet all vertical industries have suffered from lower IT spending compared to pre-recessionary levels.

IT budgets are rising, yet many enterprises remain vulnerable

Fundamentally, IT spending is trending upwards, however most increases – as well as decreases – will be slight, between 1% and 5%.

The vast majority of enterprises will continue to experience flat (0%) budget growth in 2010.   Rhonda Ascierto, senior analyst at Ovum, said: “The survey data, while promising, does not translate into an IT spending recovery.   “Realistically, the numbers more likely reflect the effect of previously deep budget cuts, during 2008 and the first half of 2009, which left many IT departments operating at ‘bare-bones’ capacity.”

Furthermore, the survey data shows that the proportion of CIOs that forecast slight decreases and significant increases in IT budgets remained unchanged last year.   Combined with the high percentage of respondents that will leave their IT budgets unchanged in 2010, which is rising slightly to 42%, it shows that many enterprises remain vulnerable and are uncertain about near-term business prospects.

The perception gap between forecast and actual changes in IT expenditure has widened

Decision makers are typically adept at forecasting IT spending trends: their predictions usually deviate 5% or less from actual IT budget expenditure.    However, Ovum’s survey shows that the perception gap between forecast and actual IT budget changes widened considerably last year, following the financial crisis of 2008.

“Clearly, the negative effects of the economic downturn were greater than expected and businesses were not prepared”, said Ms Ascierto.   “Many businesses made short-term cost savings by reducing their operational costs.

“The extent to which IT budgetary expectations were miscued in 2009 is likely to mar the collective psyche of IT decision makers today. The confidence of CIOs in their ability to predict IT spending with a reasonable level of accuracy has been splintered, if not shattered.

“Consequently, Ovum believes that 2010 will be a year of reckoning for IT expenditure.”

IT projects that are most likely to be readily green-lighted are those that do not require a forklift upgrade of existing IT systems and business processes, but rather those that make modifications within existing and proven boundaries in an incremental manner and in response to business changes.

- Ends -

Notes to editors
Notes & References

Ovum’s report "IT Spending will Rise, yet 2010 will be a Year of Reckoning for CIOs" provides a comprehensive analysis of the IT budgetary trends of IT decision makers worldwide. The report analyzes the attitudes and IT budget patterns of CIOs in various countries and vertical industries.

Further Information

Rhonda Ascierto, senior analyst at Ovum and report author, is available for comment.

More information is available from the Datamonitor Group Media Team. Please contact Michael Youds on +44 161 238 4081 or

About Ovum

Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support.

About Datamonitor

Datamonitor is a leading provider of online database and analysis services for key industry sectors. We help our clients, 5000 of the world's leading companies, to address complex strategic issues. Through our proprietary databases and wealth of expertise, we provide clients with unbiased expert analysis and in-depth forecasts for seven industry sectors: Automotive, Consumer Packaged Goods, Energy, Financial Services, Pharmaceuticals and Healthcare, Technology, Transport and Logistics.