Analyst opinion

iPad: Apple takes a bite of the e-books market

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28 January 2010 | Published by Ovum

Yesterday Apple launched its much anticipated tablet device, the iPad, and with it Steve Jobs proclaimed that Apple was now a mobile device company. Apple hopes to kick-start the market for e-books with its iPad and iBookstore service, and replicate its success with the iPod and iTunes. However, like the iPhone, the key to the iPad’s success will be the value added by the enthusiastic community of Apple developers.


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