Analyst opinion

IPTV walled garden gate opens, bringing new navigation challenges

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28 July 2009 | Published by Ovum

New services, not new channels, increase content to the TV
AT&T’s spokesperson was bullish about special interest apps such as the Masters Golf Tournament app, which provides complementary content across three screens. He said the future direction was to fill out the offering apps to satisfy additional interests. Pointing at Verizon’s Facebook and Twitter applications, he promised that AT&T would also pursue social networking apps.
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Notes to editors
Related Research

North American operators presented new apps at the IPTV World Forum in New York. Among the many topics covered at the forum, panelists and attendees pointed at the additional navigation burden on the user, particularly the lack of progress in the remote control.

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