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Sustainable packaging trend gathering pace

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6 July 2009 | Published by Datamonitor

London. A new report* from independent market analyst Datamonitor identifies sustainable packaging as a growing consumer issue, revealing that, although sustainable packaging is not yet a primary motivator of purchases, it is becoming a consumer expectation. Sustainable packaging is one of a growing number of issues driven by ethics, economics and environmentalism. Economic imperatives, as well as possible greater regulation, mean that more brands need to consider adapting their present approach to accommodate sustainable packaging, comments Matthew Adams, consumer analyst at Datamonitor and author of the report.
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Notes & References

*Datamonitor's report "Sustainable Packaging Trends: Consumer Perspectives and Product Opportunities" was published in April 2009.

Further Information

Matthew Adams, consumer market analyst and author of the study, is available for comment.

More information is available from the Datamonitor Group Media Team. Please contact Marie-Ange Nouroumby on +44 20 7675 7302 or mnouroumby@datamonitor.com.

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About Datamonitor

Datamonitor is a leading provider of online database and analysis services for key industry sectors. We help our clients, 5000 of the world's leading companies, to address complex strategic issues. Through our proprietary databases and wealth of expertise, we provide clients with unbiased expert analysis and in-depth forecasts for seven industry sectors: Automotive, Consumer Markets, Energy, Financial Services, Pharmaceuticals and Healthcare, Technology, Transport and Logistics.

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